24. October 2023

Hügli is a private label specialist

Hügli has been applying its great expertise in the private label sector for a wide range of brand owners for many years.

Precisely fitting products and recipes

With a Europe-wide team, Hügli develops tailor-made products and recipes for brand owners. With a wide range of products in both organic and conventional quality, Hügli is able to meet almost all of its customers' wishes. Hügli pays particular attention to product packaging, which must be as safe, sustainable and visually appealing as possible. Hügli also acts as an idea generator and develops contemporary and suitable new concepts based on market data for various distribution channels.

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Along the road to more sustainability

In 2023, we have reorganised the topic of sustainability for our company. In six strategic fields of action, which we have defined as essential for Hügli, our company is to become continuously more sustainable.

Snack concept Smokewood Heritage

Smoke has been a fundamental part of cooking for centuries, and its appeal is stronger than ever. Today, smoke flavour is a top trend in the snack market, with barbecue ranking as the third most popular snack flavour worldwide. Showing that we are on the edge of time – we created our new snack concept, called Smokewood Heritage. It offers a unique and innovative way to transform smoked everyday snacks into a differentiated flavour experiences.

Our new brand Natuco

NATUCO, Hügli's new brand, is conquering the supermarket shelves. NATUCO is the contemporary answer to fast cooking and enables a demanding clientele in the food retail trade to cook quickly and easily and at the same time to meet the nutritional claim "Good for me" and the sense of responsibility " Good for the environment". That is why NATUCO products are not only simply delicious, but also genuinely organic and climate-neutral.