24. October 2023

Hügli Tasting Boxes: snack seasonings that follow the latest trends and inspire consumers

Hügli Food Industry supplies snack manufacturers with exclusive tasting boxes twice a year. These contain innovative snack seasonings and snacks that are based on current trends and appeal to the consumers of tomorrow. The boxes offer snack manufacturers not only an exciting opportunity to test new products, but also a real competitive advantage in a constantly evolving market.

Innovative snack concepts

Our tasting boxes offer snack manufacturers the unique opportunity to discover exciting and trend-setting flavour experiences. Concepts such as Smokewood Heritage bring the authentic flavour of wood smoke to modern snacks, while Amplified Heat offers exceptional heat flavours for the bolder flavour lovers. Seasonal concepts such as Wonderful Christmas or Flavours of Euro 2024 bring exciting flavours directly into the snack world. Each of these concepts has been developed on the basis of extensive market and trend analyses and ensures that the needs and wishes of modern consumers are taken into account.

"By sending out tasting boxes, we present our trend knowledge and expertise in the field of snack seasonings to snack manufacturers."
Francesco Poerio
Head of Marketing, Food Industry at Hügli

New inspiration for snacks

With the tasting boxes, we not only bring innovative products to the market, but also embody a vision: shaping the future of the snack market. By regularly presenting new flavour trends and creative seasoning concepts, we create real added value for our partners. Our boxes not only provide inspiration, but also open up the opportunity to expand product ranges in a targeted manner and inspire consumers with innovative ideas. They are a unique insight into the trends of tomorrow and an important tool for successful partnerships. Let's discover the snack trends of the future together!

Curious about our snack seasoning concepts? Find out more about our concepts and snack seasonings.

Check it out

This might also
interest you.

Snack concept Smokewood Heritage

Smoke has been a fundamental part of cooking for centuries, and its appeal is stronger than ever. Today, smoke flavour is a top trend in the snack market, with barbecue ranking as the third most popular snack flavour worldwide. Showing that we are on the edge of time – we created our new snack concept, called Smokewood Heritage. It offers a unique and innovative way to transform smoked everyday snacks into a differentiated flavour experiences.

Snack Seasoning Flavours of Welcome

The Soccer World Cup is more than sport — it’s a celebration of culture, community, and shared moments. For snack producers, it’s also a major business opportunity: millions of fans snack more. Creating seasonal demand and measurable sales growth. Our latest concept captures the flavours of welcome from host nations USA, Mexico, and Canada — bold, vibrant, and comforting — in snack seasonings that excite fans and elevate brands.

Hügli at the FiE 2025

Food Ingredients Europe in Paris is the meeting place for everyone who is shaping the future of flavour. From 2-4 December 2025, we will be there to show just how versatile our solutions for snacks, sauces and ingredients can be. Discover our new snack concept "Flavours of Welcome", learn more about our "Italian Taste Solution", and be inspired by our BRESC Purées. Visit us in hall 7.2 at stand D54!